How To Make Money With Snapchat Spotlight in 2023

Due to the misconception that Snapchat is just a simple media-sharing tool for friends, it is one of the social media platforms that creators frequently overlook. However, Spotlight, which showcases Snapchat’s most entertaining bite-sized videos, is a feature that creators are gushing about.

There’s no excuse for you not to be there when you consider that the site gives monetary rewards up to $1 million to the most captivating picture.

How does Snapchat Spotlight work?

Snapchat has a feature called Spotlight that is similar to TikTok in that it curates an area where the most engaging 60-second videos made by users are displayed.

Aside from the excitement of making and watching bite-sized films in competition with Instagram Reels, YouTube Shorts, and TikTok, Snapchat awards the best Spotlight clips with over a million dollars in financing. Out of 249 million users, a small number of winners are selected by an algorithm based on popularity and unique view count.

Spotlight lacks a comments option in contrast to TikTok and other comparable short-form video sharing apps.

Additionally, you are limited to using songs from the app’s platform collection, and unless you are over 18 and have a public profile, users won’t be able to see your name.

Based on four criteria—unique video views, screenshots, shares, and watch time—Snapchat displays Spotlight videos to users. Only the authors and companies who have been validated on the platform, though, can view these metrics.

The more viewers your videos receive based on these parameters, the greater your chance of receiving a reward. So it’s a recipe for becoming popular online and making money on Snapchat.

Let’s have a look at some instructions for submitting your photo to Spotlight if you’re prepared to take advantage of this chance.

Spotlight Submission Guidelines

You put a lot of time and effort into developing a great idea for the photo, capturing it on camera, and even editing it. However, all of that work will be for nothing if it is not accepted and made public on Spotlight. Therefore, it is essential to begin by thoroughly comprehending the criteria before developing material that adheres to them.

Here are some considerations you should make when uploading your photos so that you can increase your likelihood of being chosen for Spotlight.

-Your snap must follow Snapchat’s community rules and be appropriate for all types of viewers. (13+)
-They should have a minimum horizontal resolution of 640px, be vertical videos with sound, and have   an aspect ratio of at least 3:4 (9:16 is advised). Videos with only text, still photos, or videos with low resolution or unclear focus won’t be accepted.

  • The length of the video should not exceed 60 seconds.
  • Make sure your film doesn’t try to sell the users on any sponsored or your own goods or services.
  • Include a #subject when you upload a snap to Spotlight so that others may find more snaps similar to yours and you can raise awareness of the topic.
  • Spotlight will accept videos from your camera roll, but they would prefer that you record them using the app’s built-in filters and music.
  • Only submit original stuff that hasn’t already been published on Spotlight or elsewhere. A Snapchat time window may have a limit on how many snaps you can send, so avoid entering the same information more than once.
  • Give it your all because only a select few users out of millions receive the Spotlight cash award. Use lenses, captions, filters, and current music to add interest to your photos.

How can I upload a snap to Spotlight?

A snap can be sent to Spotlight by anyone. To submit your snaps, simply follow these easy steps.

Step 1: Open Snapchat and use the camera to make a short video clip with music and filters.

Step 2: When the video meets your standards, select “Send to” in the bottom right corner of the screen.

Step 3: At the top, select “Spotlight.”

Step 4: Tap #AddTopic to add a pertinent topic so Snapchat can classify your video and display it to the appropriate people. It’s pretty comparable to how hashtags are used on Instagram and TikTok.

For instance, appropriate subjects for a food video might be #WeirdFoodCombos, #EasyRecipe, #TastyTortilla, and #ASMRCooking.Click on the arrow icon in the bottom right corner of the screen when you are ready.

Step 5: Click on your avatar in the top left corner of the screen to view your Spotlight snap.

Step 6: To view your snaps and the views you received, click “Spotlight and Snap Map.”
Not every picture appears in Spotlight. When it has been approved by a moderator, you will see “Live” in your Spotlight and Snap Map section.

How to store or download spotlight snaps

With only a few clicks, you may download and save your Spotlight snaps to your Snapchat gallery. Take these actions:

  1. In the top left corner of the app, click on your profile avatar.
  2. Click on the snap you wish to save after navigating to it in “Spotlight and Snap Map.”
  3. To the bottom right of your photo, click the three dots.
  4. Select “Save Snap.”

To save this Spotlight snaps to your phone’s camera roll for later use or to share it on other social media sites, take these steps:

  1. To access your Snap camera roll, swipe up. Holding down the desired photo while clicking “Export” will save it.
  2. You can download it to your phone or simply forward it to a friend or post it on your social media page.

How can I increase Snapchat Spotlight views?

You need your videos to be excellent in order to compete with the millions of other creators on Spotlight and earn money there. Since everyone has their sights set on the prize, we’ve put together a list of strategies you may use to stand out and increase the number of views on your Spotlight snap.

A. Consistently publish stuff

The most recent material is pushed to the top of a user’s feed by the Snapchat algorithm. You must publish frequently in order for your films to be featured, seen by more users, and so receive more views.

Regular posting does not, however, imply sporadic material. To keep your audience interested and encourage more views, shares, and screenshots—the foundation for improved ranking and receiving rewards—you need to establish a content strategy.

B. Boost your Snapchat account.

Producing content is insufficient. Additionally, you must share it—in this example, via your Snapchat account. To increase the number of people who see your content, share your snapcode on social media sites like Instagram, Facebook, and Twitter.

As a call to action, you can add the link to your Snapchat profile to your social media bio, posts, and captions. Since Snapchat will always display your most recent video on their feed, the more people who visit your profile, the more views you’ll receive on your snaps.

C. Select a niche for your snaps

You must provide an incentive for the algorithm and users to view, follow, and share your material with other snap buddies. You should therefore provide information that has a structure and some context.

Use a theme when recording videos, the same colours when adding text, and a specific area of expertise when writing blog posts. You can’t make pet videos one day and then out of nowhere start doing DIY or ASMR videos. By picking a niche, you can give your readers an idea of the type of content they may anticipate from you.


Now that you’ve read this article, you know exactly how to use Snapchat Spotlight to attract attention to your video, increase your chances of winning cash prizes, and more.

If you liked this post, you should certainly read our tutorial on how to add music to Snapchat stories. In it, we walk you through every step of how to add music to Snapchat movies, even if you’ve never done it before.

And if you want to learn more about how you can use Snapchat to sell your brand this year, you should definitely check out this comprehensive guide to Snapchat ads, which will show you how to take use of the platform’s ability to run sponsored advertisements.

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